Kabbage started with a simple idea —

to streamline the process of getting a loan by utilizing the power of real-time data and automation.

There must be an easier way.

In 2008, Rob Frohwein noticed that despite technological advancements in almost every industry, there was a gap in lending. No one was taking advantage of the information readily available to simplify small business lending. He wondered,  “What if we could use online data to automatically underwrite small businesses for a line of credit?”

From Concept to Kabbage.

Rob teamed up with financial services expert Kathryn Petralia and fellow entrepreneur Marc Gorlin and began the task of creating a business dedicated to helping other small businesses grow.

The group fleshed out their idea, came up with the crafty name Kabbage, a mid century slang term for money, and hit the road in search of funding.

Harvest 1.0

In 2011, the launch of Kabbage 1.0 seamlessly pulled online sellers’ data to assess the health of their businesses. Thanks to an automated, online process, users were qualified for loans right away, with the entire process of applying and qualifying completed in fewer than seven minutes.

Growing the Green

Since its launch in 2011, Kabbage has grown to lend to all small businesses, online and offline, and has provided more than $3 billion in the U.S. and internationally to ensure small businesses have the support they need to grow.

We now offer lines of credit up to $250,000 and are the leading online provider of small business loans.